ADAM MERSEL (Producer) is the founder of Immersive. Alongside managing Ben Platt and Reneé Rapp, Adam co-produced the 2023 Tony Award-winning production of Parade and distributed the GRAMMY-nominated cast album. Lead producing credits include Ben Platt: Live at the Palace. Music credits include Broadway cast album for The Wiz (2024 GRAMMY nomination), and original motion picture soundtracks for Theater Camp (2023) and Mean Girls (2024).