Interactive digital programs for your audience. Innovation for your company.
The modern print program has remained virtually unchanged since the late 19th century–a time when American stages were lit by gas footlights and quicklime lamps.
The theatre has evolved. Isn’t it time the program caught up?
Through QR code activation, our paperless technology eliminates multiple points of contact, providing your audience with a safer, healthier theatergoing experience.
According to the EPA, the U.S. cuts down 68 million trees per year to meet paper needs. By eliminating print programs from your business model, you can help end our reliance on paper goods.
1 in 4 Americans live with a physical, intellectual, cognitive, or sensory disability. Our ADA-compliant interface facilitates an experience that people of all abilities can perceive, understand, navigate, participate in, interact with, and contribute to.
Modernize your marketing strategy. Our interactive interface facilitates measurable audience engagement with advertisers, media, and local markets, while our agile design provides the opportunity for iterative advancements toward successful activation.
A virtual program for virtual theatre. Whether your audience is in the theatre or watching from home, our digital platform brings live and remote viewers together for the complete theatergoing experience.
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Let's take a deeper dive into the Marquee Digital philosophy.
The unprecedented consequences of the Covid-19 pandemic have left our modern world irrevocably altered. Business leaders worldwide have seized on the opportunity of disruption to replace antiquated systems and structures with innovative digital solutions that facilitate creation and connection at a global scale while eliminating unnecessary costs and redundancies. At Marquee Digital, we believe that this new normal is the theatre's opportunity to do the same.
The Marquee is the dynamic, digital-native, and future-focused answer to an ever-changing landscape. Accessed by QR code or link, our fully interactive digital program facilitates measurable audience engagement and deeper connectivity throughout the theatergoing experience, all while reducing printing costs, eliminating paper waste and Cast changes, typos, or last-minute announcements? No need for costly reprints or labor-intensive inserts, nor printing deadlines with extraordinary lead times. Agility is an intrinsic part of the Marquee's DNA.
In 2015, the United Nations Member States adopted The 2030 Agenda for Sustainable Development. This global partnership is an urgent call to action for all countries and communities, seeking to end poverty and deprivation with strategies that “improve health and education, reduce inequality, and spur economic growth--all while tackling climate change and working to preserve our oceans and forests.” *
Sustainability is a guiding force in the buying decisions of tomorrow’s consumer. Millennial and Gen Z consumers in particular have shown a greater willingness to pay premium prices for products and services that align with their own values--especially when it comes to products that are sustainable, environmentally friendly, or socially responsible. Eliminating paper waste from your company’s business model is an easy and cost-effective way to show your commitment to a greener future.
*https://sdgs.un.org/goals
We plant 200 trees for every Marquee we build, restoring ecosystems and generating paying jobs in historically impoverished areas of the world.
Theatrical programs have become an intrinsic part of the theatergoer’s experience. For many theatre producers and presenters, however, printing programs is little more than a costly guessing game–balancing the reduced cost of an initial print run against the potential of overstock programs on closing night. At a fraction of the cost of paper printing, Marquee Digital offers a theatrical program solution that is sleek, modern, and waste-free.
And for those patrons who want a piece of memorabilia to commemorate their experience? In addition to reducing costs, switching to the Marquee creates an opportunity for producers and presenters to follow the West End business model, offering limited-run souvenir programs for purchase, or even as an exclusive perk for season subscribers. At Marquee Digital, we aim to take the guesswork out, bringing prospective sales in.
We can’t guarantee that all hard candies will be unwrapped before the curtain goes up, but with the Marquee Dark Mode, not even a mid-show program check will disrupt the action onstage.
LAND ACKNOWLEDGEMENT:
Marquee Digital, LLC resides in the ancestral homelands of the Munsee Lenape and Wappinger Peoples. We honor the history of this land and its people, and continue to grow our awareness of the ongoing consequences of colonialism and oppression still unfolding in our society. We commit to supporting and celebrating the life, work, and spirit of the Indigenous stewards of this land, and hold ourselves accountable to carry on the legacy of their careful stewardship with honor, integrity, and allegiance.
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