Because PDFs are so 2020.
Though the first known example dates back to 1733, the printed program continued to evolve until the 1890s–around the time of the very first radio broadcast. The modern program we know today has barely changed since then.
Broadcast has certainly evolved in the intervening century, and so have live events. Isn’t it time your program caught up?
Modernize your marketing strategy. Our interactive interface facilitates measurable audience engagement with advertisers, media, and local markets, while our agile design provides the opportunity for iterative advancements toward successful activation. With social media integrations, live feeds, and direct engagement tools, event producers and presenters can engage with their audience, answer questions, and build relationships in real-time.
According to the EPA, the U.S. cuts down 68 million trees per year to meet paper needs. By eliminating print programs from your business model, you can help end our reliance on paper goods.
1 in 4 Americans live with a physical, intellectual, cognitive, or sensory disability. The Marquee's ADA-compliant interface facilitates an experience that people of all abilities can perceive, understand, navigate, participate in, interact with, and contribute to.
Perhaps you're ready to introduce digital programs, but your attendees are happily accustomed to paper. With our cost-effective Event Marquee or Marquee Lite Subscription, you can afford to meet the print needs of your current audience while appealing to the eco-friendly aspirations of the incoming generation.
Live events come in all shapes and sizes. Whether your event involves a live audience and a physical venue or a remote gathering hosted in the metaverse, our digital platform brings live, remote, and hybrid event viewers together for a collective, community experience.
Let's take a deeper dive into the Marquee Digital philosophy.
The past few years have seen unprecedented levels of disruption and uncertainty in many areas of society. Business leaders worldwide have seized on this opportunity to replace antiquated systems and structures with innovative digital solutions that facilitate creation and connection at a global scale while eliminating unnecessary costs and redundancies. At Marquee Digital, we believe that this new normal is an opportunity for the live event industry to do the same.
The Marquee is the dynamic, digital-native, and future-focused answer to an ever-changing landscape. With contactless access, our fully interactive digital program facilitates measurable audience engagement and deeper connectivity throughout the live event experience, all while reducing printing costs, eliminating paper waste, and fostering accessibility in ways that transcend the possibilities of paper. Last-minute changes, typos, or unexpected announcements? No need for costly reprints or labor-intensive inserts, nor printing deadlines with extraordinary lead times. Agility is an intrinsic part of the Marquee's DNA.
In 2015, the United Nations Member States adopted The 2030 Agenda for Sustainable Development. This global partnership is an urgent call to action for all countries and communities, seeking to end poverty and deprivation with strategies that “improve health and education, reduce inequality, and spur economic growth–all while tackling climate change and working to preserve our oceans and forests.” *
Sustainability is a guiding force in the buying decisions of tomorrow’s consumer. Millennial and Gen Z consumers in particular have shown a greater willingness to pay premium prices for products and services that align with their own values--especially when it comes to products that are sustainable, environmentally friendly, or socially responsible. Eliminating paper waste from your company’s business model is an easy and cost-effective way to show your commitment to a greener future.
*https://sdgs.un.org/goals
As a Seed Partner of Eden Reforestation Projects, Marquee Digital funds the planting of 200 trees for every Standard Marquee we build, restoring ecosystems and generating fair-trade jobs in historically impoverished areas of the world.
Eden Reforestation Projects is a non-profit organization dedicated to restoring natural and societal ecosystems around the world. With a mission to create sustainable communities and combat climate change, Eden works with local partners to identify areas in need of reforestation and provides resources and education to ensure the success of their planting projects. Through their efforts, Eden Projects has already planted hundreds of millions of trees, providing shade, fresh air, and economic opportunities to communities that have historically been left behind. With a commitment to long-term sustainability, Eden Reforestation Projects is dedicated to creating a greener, more equitable world for generations to come.
Paper memorabilia has become an intrinsic part of the live event experience, with music fans collecting ticket stubs, doting families memorializing wedding pamphlets, and theatre-goers saving programs from their favorite theatrical experiences. For many theatre producers and presenters, however, printing programs is little more than a costly guessing game–balancing the reduced cost of an initial print run against the potential of overstock programs on closing night. At a fraction of the cost of paper printing, Marquee Digital offers a paperless program solution that is sleek, modern, and waste-free.
The affordable Marquee Subscription allows theatres and other live event producers and presenters to offer a hybrid print-digital model if they wish, meeting the needs of the traditional theatregoer of today while attracting the attention of the tomorrow’s digital native audience. We also encourage our clients to boost sales by marketing a limited run of souvenir programs for purchase, or even as an exclusive incentive for season subscribers. At Marquee Digital, we do our best to take the guesswork out, bringing prospective sales and audience engagement in.
We can’t guarantee that all hard candies will be unwrapped before the curtain goes up, but with the Marquee Dark Mode, not even a mid-show program check will disrupt the action onstage.
LAND ACKNOWLEDGEMENT:
Marquee Digital, LLC resides in the ancestral homelands of the Munsee Lenape and Wappinger Peoples. We honor the history of this land and its people, and continue to grow our awareness of the ongoing consequences of colonialism and oppression still unfolding in our society. We commit to supporting and celebrating the life, work, and spirit of the Indigenous stewards of this land, and hold ourselves accountable to carry on the legacy of their careful stewardship with honor, integrity, and allegiance.
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