Marquee Digital

Business Proposal

Prepared For:

Erin Toland
Senior Director, Digital Design

John Casavant
Senior Director, Marketing

The Future of Live Event Programs

Our mission is to harness the power of digital technology to amplify the connection between audiences and the live event experience.

Intro to Marquee Digital

Marquee Digital has built its foundation at the intersection of the Arts and Technology. We help businesses and arts organizations maximize audience engagement by extending the reach of their live event programming into the digital realm and increasing the relevance of traditional arts and events in the eyes of the modern theatergoer. We already know that the next generation of consumers demands a fundamental shift in the way organizations build products and conduct business, and we focus on implementing emerging technologies to meet those demands. With a business model that is eco-conscious, fully accessible, and socially responsible at its core, we help our clients clarify, realize, and implement digital program solutions that exceed the expectations of yesterday’s audience, and delight the audience of tomorrow.

Marquee Digital’s Product

Marquee Digital specializes in interactive, paperless live event programs that meet the needs of a 21st century audience. Accessed by QR code, the Marquee is a digital-native program that is contactless, waste-free, and fully ADA-compliant. Our interactive interface facilitates direct audience engagement with viewers both in-person and remote, while our agile platform provides the opportunity for up-to-date editing and last minute changes with minimal lead time. With a design that is sleek, eco-friendly, and user-focused, Marquee Digital provides programs for live, virtual, and hybrid theatre models, all at a fraction of the cost of paper printing.

Freestyle Love Supreme

Scan here to view our digital program for FLS: LIVE AT THE WALDORF-ASTORIA HOTEL.

This program focused on advocacy, driving traffic to charitable organization, Invest In Access.

Why Digital Programs?

Innovation for the Digital Age

75% of US digital interaction is now mobile, with 85% of American adults and 96% of American Millennials and Gen Z owning a smartphone.

Accessibility and Inclusivity

1 in 4 Americans live with a physical, intellectual, cognitive, or sensory disability.

Digital Marketing

Global digital ad spending reached $389 billion in 2021.

At Home Streaming

Digital programs bring live and remote viewers together for the complete live event experience.

Environmental Responsibility

Paper is a precious resource; instead of wasting it on single use applications, we’re saving it for something even more precious–books.

The Consumer of the Future

Young Millennials and Gen Z perceive products, businesses, and organizations through a trifocal lens, evaluating their environmental, social, and governance impact, demanding absolute transparency, sustainability, and radical inclusivity.

Superfine Art Fair

Scan here to view our digital program for SUPERFINE ART FAIR.

With unique QR codes at each artist’s booth, this program focused on connectivity and engagement, facilitating a direct relationship between artist and collector.

Flexibility in Uncertain Times

As an organization specializing in literature, you know all there is to know about print deadlines. Yet with historical levels of unpredictability encircling the live events market, last minute edits are nearly unavoidable. With Marquee Digital, edits can be made to your program leading up to and even on the day of your event, at no additional cost.

The Entertainment & Performing Arts Conference

Scan here to view our digital program for EPIC: The Entertainment & Performing Arts Industry Conference.

This program is a complex, interconnected matrix of 130+ speakers, 60 sessions, 20 sponsors, and an array of curators and hosts that functioned as a companion guide to its 24-hour global digital conference.

“The Oscars for Books.”

With its sleek and modern design, the Marquee is an elegant and intuitive addition to a glamorous evening of celebration.

Accessed on-site by QR code or prior to the evening’s events via URL, the PEN America Literary Awards Ceremony Marquee would provide a digital companion to the evening’s proceedings.

The NOTES section would outline information about both PEN America and the awards themselves. 

PEOPLE would focus on the nominees, with bios, headshots, and links to writers’ websites and social media channels, and outlets to purchase their work. 

The brand new AWARDS section would feature a page-by-page breakdown of each prize, to be updated with the winners at the evening’s conclusion. 

MEDIA would house any publicity around the Awards leading up to the event, including news articles, podcasts, commercials, and so on, and would be updated with further coverage following the reveal of the winners.

In the ENGAGE section, audience members would find a donate button to support the work of PEN America, as well as information around how to get involved alongside any social media channels PEN America might like to promote.

User Experience at the Forefront

The Marquee is designed with the goal of creating the best user experience possible. With a streamlined, intuitive, and innately user-friendly interface, QR code activation uses native tech to allow program access to any smartphone user, whether at the live event or at home.

Fatima Salame
CEO @ Company

Faucibus at tincidunt vulputate ultrices aliquam aliquet tellus fusce mattis. Dignissim enim viverra porttitor sodales lacus faucibus nunc cras. Mattis eu tortor vitae felis nunc, ut diam sed.

James Toriff
CEO @ Company

Dignissim enim viverra porttitor sodales lacus faucibus nunc cras. Mattis eu tortor vitae felis nunc, ut diam sed.

Kastriot Kosova
Founder @ Company

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Amet purus vitae habitant purus in. Faucibus at tincidunt vulputate ultrices aliquam aliquet tellus

Fatima Salame
CEO @ Company

Faucibus at tincidunt vulputate ultrices aliquam aliquet tellus fusce mattis. Dignissim enim viverra porttitor sodales lacus faucibus nunc cras. Mattis eu tortor vitae felis nunc, ut diam sed.

James Toriff
CEO @ Company

Dignissim enim viverra porttitor sodales lacus faucibus nunc cras. Mattis eu tortor vitae felis nunc, ut diam sed.

Kastriot Kosova
Founder @ Company

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Amet purus vitae habitant purus in. Faucibus at tincidunt vulputate ultrices aliquam aliquet tellus

Fatima Salame
CEO @ Company

Faucibus at tincidunt vulputate ultrices aliquam aliquet tellus fusce mattis. Dignissim enim viverra porttitor sodales lacus faucibus nunc cras. Mattis eu tortor vitae felis nunc, ut diam sed.

James Toriff
CEO @ Company

Dignissim enim viverra porttitor sodales lacus faucibus nunc cras. Mattis eu tortor vitae felis nunc, ut diam sed.

Kastriot Kosova
Founder @ Company

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Amet purus vitae habitant purus in. Faucibus at tincidunt vulputate ultrices aliquam aliquet tellus

Fatima Salame
CEO @ Company

Faucibus at tincidunt vulputate ultrices aliquam aliquet tellus fusce mattis. Dignissim enim viverra porttitor sodales lacus faucibus nunc cras. Mattis eu tortor vitae felis nunc, ut diam sed.

James Toriff
CEO @ Company

Dignissim enim viverra porttitor sodales lacus faucibus nunc cras. Mattis eu tortor vitae felis nunc, ut diam sed.

Kastriot Kosova
Founder @ Company

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Amet purus vitae habitant purus in. Faucibus at tincidunt vulputate ultrices aliquam aliquet tellus