Prepared For:
Lincoln Center for the Performing Arts
Erin Toland
Senior Director, Digital Design
John Casavant
Senior Director, Marketing
Our mission is to harness the power of digital technology to amplify the connection between audiences and the theatrical experience.
Marquee Digital has built its foundation at the intersection of the Arts and Technology. We help businesses and arts organizations maximize audience engagement by extending the reach of their theatrical programming into the digital realm and increasing the relevance of traditional arts in the eyes of the modern theatergoer. We know that the next generation of consumers demands a fundamental shift in the way organizations build products and conduct business, and we focus on implementing emerging technologies to meet those demands. With a business model that is eco-conscious, fully accessible, and socially responsible at its core, we help our clients clarify, realize, and implement digital program solutions that exceed the expectations of yesterday’s audience, and delight the audience of tomorrow.
Marquee Digital specializes in interactive, paperless theatrical programs that meet the needs of a 21st century audience. Accessed by QR code, the Marquee is a digital-native program that is contactless, waste-free, and fully ADA-compliant. Our interactive interface facilitates measurable audience engagement with advertisers, media, and local markets, while our agile design provides the opportunity for iterative advancements toward successful activation. With a design that is sleek, eco-friendly, and user-friendly, Marquee Digital provides programs for live, virtual, and hybrid theatre models, all at a fraction of the cost of paper printing.
75% of US digital interaction is now mobile, with 85% of American adults and 96% of American Millennials and Gen Z owning a smartphone
1 in 4 Americans live with a physical, intellectual, cognitive, or sensory disability
Global digital ad spending will reach $389 billion in 2021
In one year, Americans consume 85 million tons of paper, equating to 680 pounds of paper per person or 13,000 separate pieces of paper per household
Digital programs bring live and remote viewers together for the complete theatergoing experience
Young Millennials and Gen Z perceive products, businesses, and organizations through a trifocal lens, evaluating their environmental, social, and governance impact, demanding absolute transparency, sustainability, and radical inclusivity
All data and assets are compiled and organized in a series of Collections.
Collections are fed through a custom-coded wireframe managed by LCPA and a designated Marquee team.
Audiences access the program using a standard smartphone camera, allowing users to experience the same program on campus, at home, and abroad.
Through a one-on-one Design Workshop, the Lincoln Center for the Performing Arts Marquee will be custom-built to reflect the branding, values, and aesthetics of the organization, elevating the LCPA audience experience while extending LCPA’s reach into the digital world.
“At Lincoln Center, we believe the arts are an essential part of civic life. . . . Most importantly, they can and should be accessible to all.”
“Our ultimate goal is to ensure everyone—regardless of identity, ability, background, or personal experience—belongs at Lincoln Center.”
The Marquee is designed with the goal of creating the best user experience possible. With a streamlined, intuitive, and innately user-friendly interface, QR code activation uses native tech to allow program access to any smartphone user, whether on the Lincoln Center campus or at home.
Digital programs allow audiences to connect with the theatrical experience more deeply than ever before. By highlighting direct engagement with artists, creatives, and local culture through social media and digital marketing, we leverage the reach of the digital realm to transcend the divide between theatre and theatergoer, facilitating real, human-to-human interaction through a purely virtual medium. With connectivity no longer limited to the attendees of Lincoln Center’s physical campus, a complex circuitry is ignited, extending the scope of the brand and reaching audiences in untapped markets worldwide.
Any outside-the-app development or integration requests will incur an additional fee; price to be provided based on scope
*Maintenance requests in excess of 5 hours/week/dedicated team-member will be billed at an additional rate; fee to be provided based on scope
All designs, renderings, and specifications represented herein are and shall remain the property of Marquee Digital, LLC. No part thereof shall be used or reproduced for any other than the specified project for which they have been prepared and developed without written consent of Marquee Digital, LLC.
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