Marquee Digital
Digital programs for your theatre
Erin Toland
Senior Director, Digital Design
John Casavant
Senior Director, Marketing
Erin Toland
Senior Director, Digital Design
John Casavant
Senior Director, Marketing
The modern print program has remained virtually unchanged since the late 19th century–a time when American stages were lit by gas footlights and quicklime lamps. The production of paper programs requires valuable natural and financial resources, while the programs themselves lack the accessibility, interactivity, and measurable insights that rule the world of digital connectivity.
Theatres have attempted to solve this problem with PDF renderings of their paper programs, creating a product that is clunky, two-dimensional, and unpleasant to use
Marquee Digital helps clients create beautiful, accessible, user-friendly, and interactive digital programs that connect audiences more seamlessly and effectively to the theatrical experience.
Since launching in mid-2021, over 120,000 Marquees have been opened around the world.
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But what if this solution applied to more than just the theatre?
Marquee Digital helps clients create beautiful, accessible, user-friendly, and interactive digital touchstones* that connect users more seamlessly and effectively to the live event experience
More than 96% of global internet users own smartphones, with more than 92% of all digital interaction now occurring on mobile devices.
The number of global social media users has seen a 10% year-on-year increase, with 80% of social media use occurring on mobile devices
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1 in 4 Americans live with a physical, intellectual, cognitive, or sensory disability.
According to the Climate Institute, 25% of the world’s total greenhouse gas production comes from deforestation alone.
The price of pulp, paper, and allied products has increased nearly 40% since the end of 2021, while the global print market continues to decline.
Live events from neighborhood churches to Broadway theatres are considering the future of livestreaming and pro-shot functionality; the Marquee is a unified program for both IRL and remote viewing
The Marquee was born out of a time of great upheaval as a way to bring the theatregoer closer to the theatrical experience. But beyond its basic purpose as an informational tool, the Marquee created an opportunity to centralize and directly engage the myriad aspects that make the live arts so special. It functions as a conduit between artist and audience member, local business and producing organization, and corporate sponsors and the communities they affect. The Marquee offers a unified digital hub accessible on a pocket-sized device–anytime, anywhere, and to anyone at all.
Scan here to view our digital program for EPIC: The Entertainment & Performing Arts Industry Conference.
This program is a complex, interconnected matrix of 130+ speakers, 60 sessions, 20 sponsors, and an array of curators and hosts that functions as a companion guide to its 24-hour global digital conference.
Scan here to view our digital program for EPIC: The Entertainment & Performing Arts Industry Conference.
This program is a complex, interconnected matrix of 130+ speakers, 60 sessions, 20 sponsors, and an array of curators and hosts that functions as a companion guide to its 24-hour global digital conference.
Proposed Structure:
The ABOUT section contains information about both Lincoln Center and Summer for the City, highlighting sponsors, donors, and the people and organizations that make the event possible.
EVENTS focuses on the individual performances, with a full schedule linking to unique pages for each. These event pages contain one or more photos and a description of the event, with additional space to include bios, headshots, and links to the websites and social media channels of the presenting artists involved.
The LOCAL section houses an array of profiles for food and beverage establishments on and around Lincoln Center’s campus, and presents opportunities for strategic partnerships and targeted promotions.
In the ENGAGE section, audience members will find a donate button to support the work of Lincoln Center and Summer for the City, as well as social media channels and news coverage for both the organization and the event.
Marquee Digital is prepared to furnish programs for Summer for the City beginning with performances in mid-June and continuing through the conclusion of the 2022 season.
This process would include an approximate two-week content collection and facilitation period (Phase I), during which time Lincoln Center would supply Marquee Digital with the corresponding information for each of the ~200 remaining events, and Marquee Digital would build out the program as a whole. The live Marquee would be deployed in two phases, with events through July 15 becoming available as of June 15 (Phase II), and events through the end of the season becoming available on or before July 1 (Phase II).
White-labeling is available. This option maintains the Marquee’s intrinsic structure but removes Marquee Digital’s signature style and branding; this would involve a short design workshop to assess implementation of Lincoln Center’s brand values and aesthetics.
Platform maintenance beyond July 1 and additional development or integration requests may incur an additional fee; price to be provided based on scope
All designs, renderings, and specifications represented herein are and shall remain the property of Marquee Digital, LLC. No part thereof shall be used or reproduced for any other than the specified project for which they have been prepared and developed without written consent of Marquee Digital, LLC.
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