In an Olympic Ceremony, an Expo Opening or a Large Arena Event, you only get one shot at getting it right, and often with millions of people watching. Five Currents, one of the leading ceremonies content creators and producers in the world, is at the cutting edge of doing it right with five Olympics’ ceremonies under their belt. Watch Five Currents Founder Scott Given’s keynote presentation as he explains the creative process of building ceremonies: creating and producing relevant content that both honors the culture of the host country with universal audience appeal, what he looks for in a creative team, and how he takes the seed of a promising idea and amplifies it to the scale of mega-spectacle for live and broadcast audiences to be awed across the globe.