Joyce Arbucias

Founding partner of The Imagination House, Joyce has been a leader in the entertainment industry for over 25 years. Raised in the Orlando area, entertainment has been Joyce’s passion for her entire life. Her experience and training range from live theatre to television, and includes a well-balanced mix of directing, producing, creative design and performance. Joyce’s role at The Imagination House is all-encompassing: from leading creative teams, development of new shows and creative projects, art and video direction, corporate identity projects and creative workshops. Acting as a brand consultant, Joyce has led creative, entertainment, and merchandise endeavors for several national corporations and international entertainment companies, including brand packages, logo design, original IP and character development, and branded merchandise. In addition to stewarding the business success of The Imagination House and its clients for the past 25 years, Joyce has created a customized and unique process for corporate identity and future business planning, harnessing the collective power of creative entertainment specialists. Combine leadership, authenticity, vision, creativity, relatability, resourcefulness with a business-minded approach plus a profound sixth sense and you just begin to realize the potential and value Joyce brings to any project. She is sought after by global brands as an executive producer, entertainment business strategist, and project leader. Joyce sits on the board of directors for the Orlando International Fringe Festival, where she served as president for 4 consecutive years. She is currently acting as chair of the Diversity and Accessibility initiative.